Designed eye-catching graphics that drove people to the Rinnai booth for an interactive trade show experience. Concepted VR and a visual demonstration activated using Alexa voice recognition to engage trade show participants. Created real-time social content to extend reach and build awareness for two new products. 

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Hitchcock Fleming & Associates
Client: Rinnai

Sr. Art Director/Creative Lead: Jeremy Jaymes
Art Director: AJ Phdolski
Sr. Copywriter: Kirk Norris
Editor: Chris George
Creative Director: Brad Istnick

Developed a new identity for a strong heritage brand. Elements included a logo, color palette, typography, brand voice, photography style and website. The redesigned website featured an intuitive and engaging user experience that doubled the time spent on site per session and increased the page views by 259%.  

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Hitchcock Fleming & Associates
Client: Wolf Home Products

Sr. Art Director: Jeremy Jaymes
Assoc. Creative Director: Cheryl Boehm
Creative Director: Brad Istnick
Exec. Creative Director: Tracy McCutcheon

Created a successful integrated campaign to launch the new Fuze*It product. Print ads and videos drove users to a landing page where they learned about the new product benefits, viewed demos, could find a retailer and locate a product trial. Thanks to the campaign, the brand reached its yearly $2M sales goal at The Home Depot in just 6 months. Other retailers lined up for the chance to sell the product. 

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Hitchcock Fleming & Associates
Client: Liquid Nails

Sr. Art Director: Jeremy Jaymes
Sr. Copy Writer: Kirk Norris
Art Director: Shane Lewis
Creative Director: Greg Pfiffner
Production: Tell Collective

Created a video that tied into an existing #WeLoveOhio campaign and showcased popular organizations in Northeast Ohio that use Medical Mutual insurance. The video displayed at key venues, like The Q and Playhouse Square, to increase brand awareness and preference. Assisted with pre-production planning, developed the shot list, selected the talent and wardrobe as well as art directed the video shoot and edit. 

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Hitchcock Fleming & Associates
Client: Medical Mutual

Art Director: Jeremy Jaymes
Sr. Copywriter: Cheryl Boehm
Sr. Broadcast Producer: Milissa Shrake
Production: Think Media Studios

Created a logo and print collateral, and collaborated on an app design to launch a nationwide towing program that promoted service at nearby Goodyear TSN locations. The app featured a simple user experience and provided tips to keep drivers safe while waiting to be towed. The app increased ticket sales for tires and automotive service. 

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Hitchcock Fleming & Associates
Client: Goodyear

Art Director: Jeremy Jaymes
Art Director: Andrew Hernandez
Sr. Copywriter: Kirk Norris
Assoc. Creative Director: Greg Pfiffner
Exec. Creative Director: Tracy McCutcheon

Concepted video to launch the Daikin brand in the North American market. The video debuted at their annual sales conference and showcased over 20 locations, a custom music score and tells a story about the search for the “ultimate comfort.” Provided art direction on talent selection, locations, wardrobe and during shoot and edit. 

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Hitchcock Fleming & Associates
Client: Daikin

Art Director: Jeremy Jaymes
Sr. Copywriter: Tony Fanizzi
Editor: Thom Schwartzhoff
Assoc. Creative Director: Milissa Shrake
Production: Tell Collective
Music: Mills James

Lead a photo shoot to capture assets for a wide range of home and building products. Incorporated people into the photography to create emotion and tell a story. Maximized cost efficiency through multiple tactics, including in-studio photography, set building and even CGI. 

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Hitchcock Fleming & Associates
Client: Wolf Home Products

Sr. Art Director: Jeremy Jaymes
Assoc. Creative Director: Cheryl Boehm
Creative Director: Brad Istnick
Exec. Creative Director: Tracy McCutcheon
Production: TC Studios, Mike Wilkes

Concepted a trade focused campaign as part of a new business pitch to launch and drive trial of two new products. Successfully managed to win the business and was assigned as creative lead. Provided creative direction to supporting Art DIrectors and helped execute the chosen campaign through a National Dealer event as well as various print and digital activations. 

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Hitchcock Fleming & Associates
Client: Rinnai

Sr. Art Director/Creative Lead: Jeremy Jaymes
Art Director: AJ Poholski
Sr. Copywriter: Camille Sciria
Creative Director: Brad Istnick

Liquid Nails is proud to be an American Original. This video was concepted to showcase the hard work and dedication that takes place at their facility in Temple, TX. Assisted with pre-production planning and provided strong art direction during the shoot and edit.

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Hitchcock Fleming & Associates
Client: Liquid Nails

Art Director: Jeremy Jaymes
Sr. Copywriter: Kirk Norris
Editor: Thom Schwartzhoff
Creative Director: Greg Pfiffner
Production: Mike Wilkes

Lead a creative team from concept to execution for the agency holiday campaign. The campaign included a printed card, email, landing page and 12 unique GIFs. Users were encouraged to share content across various social platforms and in return the agency donated to a local charity.  

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Hitchcock Fleming & Associates

Sr. Art Director/Creative Lead: Jeremy Jaymes
Art Directors: Kevin Stuhldreher, AJ Poholski and Shane Lewis
Sr. Copywriter: Camille Sciria
Assoc. Creative Director: Cheryl Boehm
Exec. Creative Director: Tracy McCutcheon

Concepted an experiential tour that utilized 3 vehicles traveling across the country to drive trial and brand preference. Each stop on the tour resulted in increased sales revenue of up to two weeks after the event. Designed truck graphics, event signage, and art directed video shoot and edit.

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Hitchcock Fleming & Associates
Client: Liquid Nails

Art Director: Jeremy Jaymes
Sr. Copywriter: Kirk Norris
Editor: Thom Schwartzhoff
Creative Director: Greg Pfiffner
Production: Todd Biss Studios

Created a new name and identity for the brand ProLuxe, formerly known as Sikkens. The brand equity from the previous name needed to be translated into the new look and feel. The result was a strategic campaign that helped dealers smoothly transition the new name to their customers and reiterated the beauty and performance of the product. 

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Hitchcock Fleming & Associates
Client: ProLuxe Wood Stains

Art Director: Jeremy Jaymes
Copywriter: Camille Sciria
Editor: Thom Schwartzhoff
Assoc. Creative Director: Milissa Shrake

Created a brand essence video to debut the PPG and Top Gun brands at their very first sponsored NASCAR race. The video promoted local PPG Paints stores and increased product awareness with more than 125,000 impressions. Lead pre-production planning as well as art directed the shoot and edit.

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Hitchcock Fleming & Associates
Client: Top Gun Sealants

Art Director: Jeremy Jaymes
Sr. Copywriter: Kirk Norris
Creative Director: Greg Pfiffner
Production: Think Media Studios
 

Collection of brand identity work that showcases multiple clients across a wide range of businesses. Each logo was designed and presented using strategic rationale and exceeded client expectations.

Led a photo shoot for the “Be An Original” campaign. Sets included a range of hot, cold, indoor and outdoor locations. The final photography featured a bold, gritty look designed to set the brand apart from the competition. Responsibilities included: pre-production planning, shot list development and art direction for locations, talent and wardrobe. 

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Hitchcock Fleming & Associates
Client: Liquid Nails

Sr. Art Director: Jeremy Jaymes
Sr. Copywriter: Kirk Norris
Retouching: Scott Kristoff
Photographer: Mike Wilkes